Helen Aquino brings over 20 years of experience in research and product development to her new role.

Village Fresh Greenhouse Grown has appointed Helen Aquino as vice president of innovation.

“Innovation is critical to how we serve our customers and support their growth,” says Michael DeGiglio, CEO of Village Fresh Greenhouse Grown. “It allows us to stay ahead of consumer expectations and deliver products that are consistent, relevant and easy to sell.”

Aquino has been with Village Farms, now Village Fresh, since 2008, bringing more than 20 years of experience across agricultural research, brand strategy, product development and controlled environment agriculture to the role. During her tenure, she has contributed to varietal introductions, packaging innovation, category management, sustainability communications and retail-focused go-to-market strategies, the company says.

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