As communities come together during the holiday season, many families continue to face food insecurity—challenges that don’t pause for celebrations. In fact, the weeks following the holidays are often among the hardest, as donations to food banks decline while demand remains high.
That’s why Village Fresh Greenhouse Grown is once again partnering with Healthy Family Project on the Carry the Cause initiative, helping restock food banks during the winter months when support is needed most.

Why MANNA FoodBank?
This year, proceeds from Carry the Cause will again support MANNA FoodBank in Asheville, North Carolina, a critical resource for families across Western North Carolina. MANNA continues to provide essential food assistance to communities impacted by last year’s Hurricane Helene, supporting continuing recovery efforts long after the immediate crisis has passed.
By supporting MANNA FoodBank, this initiative helps ensure families have access to food during a time of heightened need.


“The holiday season reminds us how important it is to look out for one another. Carry the Cause is a simple, meaningful way to support families during the winter months, when food banks are under increased strain. Through our partnership with Healthy Family Project and our continued support of MANNA FoodBank, we’re helping make sure food reaches families when they need it most.”
Helen L. Aquino, Director Brand Marketing & Communication, Village Fresh Greenhouse Grown
How Carry the Cause Helps
Each Carry the Cause reusable tote bag purchase helps support food banks within the Feeding America network, including MANNA FoodBank. In addition to proceeds from tote sales, Village Fresh Greenhouse Grown is also making a direct company donation to further support the initiative’s mission of keeping shelves stocked during the critical winter period.
Together, these efforts help provide consistent support for families throughout the season.
Join the Campaign Through Winter
Carry the Cause runs through the end of February, ensuring food banks receive much-needed support during the most challenging months of the year.
How You Can Get Involved
You can help make a difference this season by:
- Purchasing a Carry the Cause reusable tote bag, knowing each purchase helps support Feeding America network food banks
TO PURCHASE A REUSABLE TOTE BAG CLICK HERE - Donating directly to MANNA FoodBank or your local food pantry
- Sharing this campaign to help raise awareness about winter food insecurity

Let’s Carry the Cause Together
This Giving Tuesday and beyond, let’s come together to ensure that no family has to face the winter months without the nourishment and support they deserve. At Village Farms Greenhouse Grown, we’re honored to play a part in Carry the Cause’s incredible work, and we invite you to join us in making a lasting difference through February and beyond.
For more information about the Healthy Family Project click here.
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