Village Farms Lorabella Blossom™ tomato received the first annual Produce Business Innovation Award at the New York Produce Show last week. This blissfully bright™ orange tomato caught the eye of the judges and is catching the eye of consumers as something the tomato category hasn’t seen yet.

Everyone at Village Farms has had a major part in bringing this innovative variety to market. Thanks to the expertise of our growers, operations, finance, sales, transportation and marketing Lorabella Blossom™ is exceeding expectations and bringing consumers a flavor profile unlike any other. The unique citrus floral essence makes it an exceptional snacking tomato that is extremely versatile, making it great for grilling, roasting and sautéing as well.

According to Michael DeGiglio, President and CEO of Village Farms, “The Village Farms team has always been known for going above and beyond to deliver the absolute best flavor in the industry.  This award just goes to show that we’ve done it again with Lorabella Blossom™. We are honored to receive this award as it truly takes a village to consistently bring innovative products like this one to life.  This variety and its name hold a special place in my heart”

In early October, Produce Business evaluated more than 45 new innovative products, following a 10-point-scale criteria grid with a concentration on three P’s for innovation: Product (intrinsic properties of the fruit or vegetable itself), Packaging (unique attributes that not only improve shelf-life but add to the marketability of the item) and Processing (added value by making the product more convenient or augmenting with more components to complete a flavor profile or meal). Based on that criteria Village Farms was chosen as one of ten honorees to be recognized as a winner of the inaugural Innovation Award from Produce Business Magazine at the New York Produce Show.

Download the press release here

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